FOCUS, Expertos en retina

An ophthalmology guide in an innovative specialized interview format. We arrange meetings between experts for them to discuss, in an enjoyable and  informal fashion, the latest news in this specialty: multidisciplinary work,  Primary Care, team and specialty coordination; the importance of the patient and current treatments.

From ADN we have carried out the filming, coordination and the staging’s creative conceptualization: consecutive videos with continuity, aesthetic and content-wise.


FIP award winning project.



Tags: health,branding,campaigns

Cliente: Bayer