Documental Esenciales

Conceptualisation, script, design and production of the "Essentials" documentary, a video/brand spot in which six hairdressers from six different parts of Spain participate, putting a face and voice to a creative, artistic and essential community. Together with Revlon Professional, a video was created for the brand's opening spot in 2022. 

The video is adapted to multiple digital formats with a media and investment plan behind it to ensure the expected reach and make the video useful for service sales and awareness about the importance of hairdressers. 

The video is the focus of the campaign, with multiple adaptations on the brand's social media.