Cuento infantil ‘Berta y la investigación médica’

Conceptualization and complete design of the illustrations for the children's story 'Berta y la investigación médica'. This project was carried out together with the pharmaceutical company Novartis. Furthermore, ADN has created the script, editing and post-production of the video teaser of the story, available on Novartis’ official website.

The main author of the tale, Joan Arbó, Clinical Study Manager at Novartis, defined this idea and started writing the story when his son's kindergarten asked him to go to class in order to explain what he does for a living. Faced with the difficulty of explaining his profession (clinical trials), especially to such young children, he thought the best way to do it would be in a tale format. And that is how Berta appeared in our lives!

The author of 'Berta y la investigación médica'' is Joan Arbó, and the author of the images is ADN Comunicació.