Schneider Electric. New Unica

Event for Schneider Electric in which its NEW UNICA switches are presented in a different way and at seven venues simultaneously. The event began with an object (product) mapping, and all the product novelties were presented through a theatrical group scripted by the public itself through a web App, fostering constant participation and making the public a fundamental part of the event’s success. The finale was a luminous and elegant dance, just like the product.