Essentials. Graphic campaign for hairdressing salons

Conceptualisation and design of offline pieces for Revlon Professional Spain's Essentials campaign. A campaign launched in 2021 and with continuity in 2022, whose materials have been produced for more than 2,000 hairdressing salons throughout Spain. All under the Essentials umbrella, a concept that aims to rebuild and promote the figure of the professional hairdresser after the pandemic. 

The signage, vinyls and displays of hairdressing salons also incorporate digital elements that use QR codes to link to a 360º campaign that aims to capture the attention of both hairdressers and end customers.