Takeda. Social media

Having conducted a detailed investigation of the sector and Takeda Gastro’s competition on social networks, we worked on a strategic social media plan that positions the therapeutic area in digital, by opening channels on Twitter. Since then, and through storytelling with the concept ‘Takeda GI Masters’, we have been managing the Twitter account, generating dynamic, topical and daily content on the coverage of events, congresses, training sessions and workshops worldwide in relation to the therapeutic area.