iSalud.com. ¿Has sido inteligente?

We worked on the conceptualisation, design and production of the launch of Doctor i, the new iSalud brand. Our aim was to reinforce the brand’s awareness in the sector. To achieve this, a 60-second spot was produced and premiered on the main TV channels, in addition to adapting it to different pieces-capsules to activate the digital campaign on Social Networks (YouTube, Facebook, Instagram, TikTok...). Under the claim Have you been smart?, we work a storytelling where humour is the key. The production of the Spot required a great deployment of production; where technical equipment was resized to carry out the filming in a very strange scenario. All this, to capture a situation that connects with the audience, awakens their interest and steals a smile.

SMILE FESTIVAL award winning project.

Tags: campaigns,global