Chiesi. Rompe con tu silencio

Development of an awareness campaign on cystinosis (a rare disease) and the importance of sticking to treatment of this disease to improve the lives of patients. The web spot is aimed at health professionals, but above all at patients (young people and adolescents), their families and society in general, to ensure maximum dissemination. It is very important to treat the disease as it is a pathology that progresses silently, and although the patient detects few symptoms, if it is not treated properly, it evolves and can develop serious complications. Cris, the star of the campaign, conceals her failure to stick to treatment and her cystinosis evolves in silence.