VTI Day 2021

We had a huge challenge: to virtualise the most anticipated internal event of the year. Year after year, more than 1,600 people from all over Spain had gathered to reflect on values and to work together on a social project. The previous year it was cancelled and 2021 would be the first year it would take place online. The attendees were the focal point of the communication, creating a slogan that reflected the role of each one in the development and sustainability of the company’s immediate future.

The event was designed to take care of every second of the broadcast through live content, audio-visuals and an external speaker. The participation of attendees throughout the event was key and culminated in the final act in which the presenter, Mercedes Martín, a meteorologist and oceanographer, invited attendees to create a virtual forest at the click of a button, discovering at the end the real purpose of the action: for each click, a tree would be planted with the aim of reforesting and erasing the human footprint of an area in ecological danger.

EVENTEX award winning project in the Best Storytelling category.

Tags: digital, events