Boehringer Ingelheim. Andalucía toma el control

We devised, designed and developed a campaign for Andalusian pharmacists to remind them that, in the case of hypertensive patients, choosing Micardis is undoubtedly the best option. The synergy of both figures (pharmacist and medicine) allowed us to create the concept: Andalucía toma el control. This would be our campaign focal point, accompanied by three aspects of Andalusian culture that symbolise the three target organs that Micardis protects and that hypertension attacks: heart, brain and kidney. Among other campaign pieces, we wanted to work on physical materials that would reach pharmacies and have a first-hand impact on pharmacists. A thought-provoking way that offers a different, creative and fun campaign in equal parts.