Boehringer Ingelheim. Cardiocool Meetings 2.0 - BI Safer

Conceptualization and development of the meetings, with the objective of carrying out innovative and original sessions, pivoting on the concept of product safety. These meetings were replicated in 10 different cities around the country, with presentations without PowerPoint and with storytelling, interactive videos to present clinical cases, VR experience to show the patient journey... creativity from the beginning to the end.